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Configure marketing applications (20-25%)
Configure organization settings
configure administration settings including LinkedIn Lead Gen and quota limits
configure data sources for synchronization
create and manage templates
configure portal integration
configure landing page settings
configure domain authentication
configure data protection tools
configure social media
configure webinar providers
Configure marketing settings
configure matching strategies
configure marketing email settings
configure customer journey settings
configure opt-in settings
configure email deduplication settings
configure lead scoring settings
configure required options for publishing journeys
create and configure marketing calendars
manage assets and content settings
Manage insights
analyze contact insights
analyze lead insights
analyze segment insights
analyze customer journey insights
analyze email insights
analyze lead scoring model insights
analyze marketing page insights
analyze marketing form insights
analyze website insights
analyze redirect URL insights
Manage segments and lists (10-15%)
Create and manage segments
determine segment type
create market segments
create segments using Natural Language Query
configure dynamic segments using Designer
combine segments using union, exclude, or intersect logic
create segments from external sources using customer insights
Create and manage subscription centers and lists
determine usage scenarios for subscription lists
create a subscription list
add a subscription list or lists to a form
create a segment based on a subscription list
create a subscription center marketing page
understand how and where to publish subscription centers
Create and manage marketing forms and pages (10-15%)
Create marketing forms
determine which marketing form type to use
determine form requirements and limitations
create a marketing form using a template
create landing forms and pages
Create and manage marketing pages
create marketing pages
add content to marketing pages
add forms to content blocks
apply a style to marketing pages
integrate marketing pages with marketing emails
preview and validate marketing pages
publish marketing pages
monitor visitors to marketing pages
Manage leads, contacts, and accounts (5-10%)
Create and manage leads
create leads
synchronize leads from LinkedIn
Create and manage accounts and contacts
create and manage accounts
create and manage contacts
manage activities
Create and manage marketing emails (5-10%)
Create email messages
create an email message by using a template
define mandatory fields for email messages
add dynamic content to email messages
Manage email messages
define message requirements
preview messages by using the Basic and Inbox options
check Spam Scores
design and run A/B tests on email messages
validate and publish messages
Manage customer journeys (10-15%)
Create customer journeys
determine content types required for a customer journey
create a customer journey by using a template
implement actions
implement targets
implement flow control for customer journeys
Publish and manage customer journeys
configure required options for publishing journeys
check customer journeys for errors
publish a customer journey
Manage events and webinars (10-15%)
Create and configure events and webinars
create an event team
set up venues and sessions including internal and external tracks
set up speakers
configure webinar options
configure event website
create and manage event forms
create stream events on Microsoft Teams
set up event agenda
Manage events and webinars
create event invitations, banners, and social media posts
manage event registrations, including attendee check-in
manage speakers, registration, waitlists, and attendees
manage sponsors, vendors, logistics, and accommodations
record and view financial information for events
Configure Dynamics 365 Customer Voice (10-15%)
Create surveys
create a theme and upload images
add pages to a survey and personalize data
identify survey question types
add survey questions
determine respondent types
determine submission options
Preview, test, and publish surveys
add surveys to emails
add surveys to a webpage
add surveys to customer journeys
clone, import, and translate surveys
Manage survey responses
view a summary of survey results
analyze survey responses
implement conditional logic for survey actions